Morena Zavaleta

Partner, El Salvador
morena.zavaleta@ariaslaw.com

Experience

  • Morena joined Arias on 1998 as head of the Intellectual Property and Lifesciences Law Department and became regional IP partner in 2000.
  • She has over 25 years of experience in this practice area; with her knowledge and experience, she structured the department in all seven fully-integrated offices in six countries of Central America. Morena has worked with some of the largest national and international companies in the region.
  • She has participated in several Due Diligence processes of IP rights and Health regulation for important international transactions such as Citi Group sale in the region and manages trademark portofolios for renowned multinational and local companies. Also, Morena has participated in litigation and protection of several world known trademarks, copyrights, patents, and with the litigation team in trans-border cases, among others.
  • Morena has also been active in pro bono work, with activities in Hospital Bloom, Clinica Tacuba, and with Cyrus R. Vance Center for International Justice and “Fundación Lidera”; she organized, for the first time the event of El Salvador chapter of Women in Profession (WIP), this activity aims to promote the participation of women in the legal profession, providing them with the necessary tools to achieve this. Addiotionally, she actively participates in the IP group of AmCham advising microenterprises, among others.
  • In addition, she is a member of the Board of Directors of the Salvadoran Intellectual Property Association (ASPI). She is also an active member of the International Trademark Association (INTA) as part of the Non-Traditional Trademarks Committee, and of the Intellectual Property Committee of the American Chamber of Commerce.

Career


  • Law Degree from the University Dr. José Matí­as Delgado. 
  • Authorized as a practicing Attorney and Notary Public by the Supreme Court of El Salvador.
  • Masters in Intellectual and Industrial Property from EAE Business School and the University of Barcelona
Recognitions

  • Morena has been ranked in the Band 1 category for her practice in the Intellectual Property department and recognized as Leading Individual by Chambers Latin America and Chambers Global.
  • LACCA Approved by her Intellectual Property practice.
  • Listed in the World Trademark Review ranking in the GOLD category as one of the highlights in the practice of intellectual property professionals.
  • Listed as Leading Individual by The Legal 500
  • Ranked as Patent and Trademark Star by IP Stars.
  • Listed by Whos Who Legal for her Intellectual Property practice.
  • Winner of the Client Choice Award. Client Choice recognizes those law firms and lawyers around the world that stand apart for the excellent client care they provide and the quality of their service.

Memberships


  • Member of the International Association for the Protection of Intellectual Property (AIPPI).
  • El Salvador representative before the Interamerican Association of Intellectual Property (ASIPI).
  • Board member of the Salvadoran Association of Intellectual Property (ASPI).
  • Member of the International Trademark Association (INTA) in the Non-Traditional Trademarks Committee.
  • Member of the Legal Studies Center (CEJ).
  • Member of the Intellectual Property Committee and Legal Studies of the American Chamber of El Salvador (AMCHAM).
  • International Bar Association (IBA)

Client's feedback

  • Head of the IP department and distinguished practitioner Morena Zavaleta is roundly endorsed for her capabilities in IP matters, with one client noting: "She is excellent, very capable and gets the job done." An additional observer extols her virtues as "an extremely professional and knowledgeable lawyer." She has a profound understanding of the subject matter and is particularly adept at handling contentious mandates. – Chambers and Partners Global
  • Department head Morena Zavaleta possesses a remarkable knowledge of the IP sphere, benefiting from solid experience acting in contentious proceedings. Praising the capabilities provided by her team, one client emphasises she "always give a timely response and informs us about new regulations, changes in entities, and possible impacts." – Chambers and Partners Latin America
  • Morena Zavaleta stands out as a “well-respected name” with an enviable record in patent and trademark litigation. – Who’s Who Legal
  • Morena Zavaleta stands out for her prolific track record assisting companies in complex IP rights due diligence, as well as in litigation pertaining to trademarks, patents and copyright. - Who's Who Legal 2022.
  • "Morena Zavaleta has set a benchmark for excellence in the Salvadorean IP field. She is studious and a true leader who commands a big team." - Chambers and Partners Latin America 2023.
  • "Morena Zavaleta is an outstanding professional who knows the IP sphere like no one else. She is very client-oriented, and is extremely focused on delivering an excellent service." - Chambers and Partners Latin America 2023.
Her role in the community

  • Member of the National Children’s Hospital Benjamín Bloom Association.

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